Legal weed is looking for its shot glass.

Investors are pouring money into the race to develop devices that promise precise marijuana dosing. It’s part of an effort by the $10 billion cannabis industry to reach beyond its traditional stoner base to customers who might want to unwind without getting blitzed. Unlike alcohol or Tylenol, there’s never been a standard dosage for THC, the main psychoactive ingredient in pot.

The latest company to join the rush is Indose, a startup that sells disposable vape pens that use a pair of sensors to measure the dose of THC delivered with each draw, down to the milligram. The company recently closed a $3.5 million funding round led by Casa Verde Capital, the cannabis venture capital firm that counts rapper Snoop Dogg as a partner.

– Read the entire article at Bloomberg.

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